As the mobile internet develops, the entire value chain is migrating to the terminal and cloud services. Traditional business models of charging for traffic volume are becoming outmoded.
Meeting the requirements of operators under this new scenario, ZTE has proposed a new traffic monetisation solution focusing on ‘colourful’ traffic, channel and business. These ‘colourful’ attributes can be defined as follows:
ZTE’s iTOP solution can help operators create these ‘colourful’ new business models. The solution is made up of two distinct layers: iTOP traffic monetisation service layer and ePCC network control layer.
The iTOP service layer is responsible for managing the whole life cycle of traffic products, from production, sale, distribution and usage. Traffic products can also be made available to a third party partner, thereby expanding traffic monetisation to other enterprise related-fields, this can then lead to the formation of new sales channel and business, and the development of an open traffic monetisation ecosystem.
Once this is in place the ePCC network control layer is then responsible for traffic identification, control and analysis across the network.